Four Types of Advertising Strategies

 

Advertising is how we are able to spend money on things we need and some things we don't need. It grabs our attention more than any newscast does. Advertising is its own entity within the entertainment business. It takes planning and extensive research to see what will draw people's attention. The first level is broadcasting. Broadcastings main goal is reaching a larger audience on a wider scale. It aims to go beyond the borders of domestic and international reach. For example, CNN. CNN was not always a 24/7 news outlet that could be seen from anywhere in the world. It started out as a small little baby outlet trying to find its landing. They eventually realized if they wanted to be bigger than ever they had to expand to greater lengths of journalism. Now, CNN reporters and journalists are able to broadcast wars and humanitarian crises from anywhere in the world. They are showcasing videos and images to the world through broadcasting. Without the broadcasting component, companies such as these would not be able to function. No one would pay attention. Broadcasting opened doors for people and companies like never before. The second level is narrowcasting. Narrowcasting focuses on certain groups within the audience. They create ads and broadcast them to certain demographics. This tactic is extremely useful in politics especially for elections. If candidates want certain groups to support and vote for them, they create ads that desire their engagement. They use actors/actresses in these ads to spread their message. It is a tactic to capture their attention and try to change their minds. The third level is microcasting. Microcasting is another extremely effective way of gaining momentum and attention. This allows videos to be shortened into bite size from 30 minutes to 15 minutes. Everyone knows you sometimes do not have the time to watch a 30 minute long video, unless it's about a celebrity, then you might. But as it relates to politics, it is effective when you want to gain support and votes. These 10 or 15 minute ads actually gain attention because if someone is scrolling through their social media, and the video captivates them they will watch and want to know more about what they saw. It would be considered a law of attraction. If the video is captivating the human mind will become intrigued by it. And the fourth level is nanocasting. Nanocasting uses location to engage people. Certain ads appear because of one’s geographic location. This tactic is used mainly on social media outlets. During election periods, candidates use this tactic to gain attraction in areas that they either have a high or low engagement from. They seek to gain support and votes from locations that may not be on the map to stop and campaign in. The prime example for all of these is the 2024 presidential election. Both parties running are utilizing these tactics to gain support and votes. 

Communication is an important part of society. You have to be able to communicate what you want to say in order to get people to listen. The political game has changed. It is not the same as it was 20, 30 years ago. Communication advanced with technology that spread into the political world. Politics is able to bring conversations to the table with these communication tactics alone. Politics is able to reach people it once could not reach. Sure it's a messy game but it brings players to the field. Campaigns are able to be seen by those who probably could not afford to attend a rally in support of their candidate. Elections are able to be seen happening in real time. The vote counting is live for all to see. These tactics have brought politics to a new height never reached before.