Analysis : Agenda Seeding: How 1960s Black Protests Moved Elites, Public Opinion and Voting


 


Protesting for what you feel or deem is wrong and needs change has been happening for years. Everyone in different parts of the world have gotten up and went out to make change that has been affected. It is sad that protests have to be categorized as violent and non-violent. Protests are described as Malcolm X teachings or Dr. King teachings. Agenda seeding helps transend this rhetoric to the media. Certain clips and scenes that are taken are then twisted and possibly distorts the message the movement is calling forward. This then creates the need for leaders of these movements to clarify the message and essentially do damage control. Social movements are successful when the correct image is portrayed. Civil rights movement to the Black Lives Matter Movement had to cultivate their own media to protect and spread its message the correct and truthful way. These movements were successful because of the individuals within then sharing and being passionate. Even if they had to do twenty-seven television interviews to make statements about the causes and why it is needed. The individuals in these moments utilize their resources to bring about successful change. Sure they suffered losses but they had many, many wins and accomplishments that made them successful. Even so, these movements evolve into future movements that expand into other issues and social areas. Another case would be the Stop Asian Hate Movement. It’s a movement that puts emphasis on the importance of protection for Asians and those of Asian descent. The hate crimes committed because of their race is unacceptable and would be a great focus of a case study between the media-power dynamics of elites and groups. Individuals should not be targeted because of their race. You can see the similar messages between Black Lives Matter and Stop Asian Hate. Everyone is human and should be treated that way. They have a right to feel safe and heard.


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