How Do Voters Evaluate Candidates?

 

The media is a plane and the candidates are the pilots. The media shares what they were supposed to share sometimes on the behalf of candidates and what the writers cook up behind the scenes. As it pertains to the candidates, they focus on what the voters want to hear and have more passion about what they don’t. Harris focused on abortion and giving women the freedom to do what they want with their bodies. Her campaign ran messages about abortion on all her campaign’s media sites. Spreading information on how important it is for women to have access to abortion especially in cases where it's life or death. Trump focused on immigration and securing the border. His campaign ran messages about immigration on all of his campaign’s media sites. Spreading information on how securing the border will save American jobs and decrease in violence. They danced around other issues that voters were particularly voicing about to possibly stay from voters being turned off. Their campaigns were strategic in staying away from certain conversations in order to secure votes for their candidates. It is almost like a marketing move. It’s to save the business and not lose profit. As it pertains to the evaluative process, it shows that some issues are brought to the forefront while others are thrown on the back burner. The process almost became like folklore in which you don’t speak off. Everyone knows but no one chooses to talk about it because maybe the elders forbid it. Candidates did not tackle certain issues because of the possible backlash that would come as a response.